By: Shalesh Singh Visen | 14 Nov 2007 11:15 am | 6 Comments
SAP for Retail gives retailers of all sizes the power they need to make the right decisions quickly and profitably – the power it takes to create shopping experiences that motivate their customers to return again and again.
SAP for Retail is an end-to-end set of solutions that supports demand-management, merchandise management and planning, store operations, and base finance and HR functions. With SAP for Retail, you get the help you need to better understand your business, anticipate your business needs, and inspire your customers, employees, and shareholders by delivering results.
SAP for Retail creates a competitive advantage for retailers by enabling them to achieve
maximum profitability by driving down their costs and increasing their revenues through
collaborative processes tailored to their customers' needs. The processes are easy to use
and deliver a quick ROI.
SAP for Retail provides web-enabled applications in a fully integrated system that creates
value for retailers in important areas of their business. It helps retailers build their business on
a solid transactional backbone, integrate different sales channels, better understand
customer preferences, and manage their supply chain more efficiently.
SAP for Retail brings all the speed, efficiency, and flexibility of the Internet to every aspect of
your enterprise. SAP for Retail focuses your entire value chain -- from the way you manage
customer contacts and fulfillment to how you maintain inventory and analyze performance --
on your customers, generating measurable benefits in cost, revenue, and strategy.
• Impact on Cost
By seamlessly integrating merchandise planning, demand forecasting, allocation, and
replenishment functions, you ensure a more responsive, flexible supply chain, enhancing
efficiencies and minimizing expenses.
Our powerful, easy-to-use Web-based store portal gives you more accurate point-of purchase
data and helps increase employee efficiency, keeping down training and
• Impact on Revenue
Multi channel relationship and transaction management, coupled with automated
Marketing and customer self-service, helps you boost sales, increase shopping
Frequency, raise customer retention, and more effectively attract new customers.
Assortment, shelf management, mass customization, and cross-selling functions let you
cut stock levels and improve shelf space efficiencies, giving you extended product
Lifecycles and greater profitability.
• Impact on Strategy Sophisticated reporting and analysis capabilities -- plus integrated merchandising,
customer, financial, and employee data -- give you deeper insights into your customers
and your operations, allowing you to adapt faster to market changes.
This SAP for Retail Master Guide provides a central starting point for the technical
implementation of the following business scenarios of SAP for Retail:
• Assortment Management
• Category Business Planning
• Demand Modeling and Forecasting
• Forecasting & Replenishment
• Instore Customer Relationship Management
• In-Store Workforce & Task Management
• Markdown Planning & Optimization
• Merchandise & Assortment Planning
SAP for Retail
• Merchandise and Assortment Planning (Integrated)
• Point of Sale GM
• Point of Sale TE
• Promotion Planning & Optimization
• Purchase Order Management
• Requirements Planning & Replenishment
• Retail Price Planning & Optimization
• Returns Authorization
• Store Analytics
• Store Connectivity
• Store Merchandise Management
You can find an overview about the whole functionality of SAP for Retail in the
solution map: service.sap.com/bmet → SAP Business Maps → Industry-
Specific Maps → Retail.
The business scenarios that are presented here serve as examples of how you
can use SAP software in your company. The business scenarios are only
Intended as models and do not necessarily run the way they are described here
in your customer-specific system landscape. Ensure to check your requirements
And systems to determine whether these scenarios can be used productively at
your site. Furthermore, we recommend that you test these scenarios thoroughly
in your test systems to ensure they are complete and free of errors before going
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