Some mega events such as the Mobile World Congress held in Barcelona in the year 2015 are always some occasions which provide you with the opportunity with being with close to 100,000 close alliances. These events allow you to feel the enormity of the huge scale and size of such events. Come to think of this people would need a few days just to make it through the building from end to the other.
The lesson I learnt form attending the Mobile World Congress was that mobiles these days are not only restricted to applications only. These are all about a device is enabled, how the unified value chain which begins and ends with compassion for the individual user on the device of their choice.
In the 21st century all things begin with the user, as in this present century all of the mobile experiences require the much needed user-specific context as the main component. We can certainly not afford to underestimate the overall value of technology, more so if we are unable to understand (and also use) all the obtainable information about that specific individual. What are they trying to do and where are they placed in today’s world? What are they trying to achieve in life? What are the things which are of interests, challenges, likes, and limitations to all of them? This information is very important for everyone right for a field mechanic to it would be for a business traveler. All of this information is context – and this context is the very fuel which drives the entire mobile experience.
Once this value chain has been all prepared with all the matter concerning the user, that’s when the actual, more intelligent and networks which are more real-time can unfasten the complete power of all these devices, connecting users, and businesses too.
For the business traveler, the very idea of a context-driven network effect offers the promise of a personalized and productive visit to anyplace. Barcelona is such a classic example. This was powered by innovation from Telefonica, SAP’s HANA Cloud Platform and Concur, and all the visitors to Spain’s second largest city will soon have a context-rich mobile experience.
As visitors moved around the city to for enjoying as well as experience breathtaking sites like La Sagrada Familia, businesses will have the opportunity for recognizing each individual traveler on the basis of their location and personalized itineraries. This would eventually enable more meaningful, real time promotions besides other customized insights which would help create a memorable experience. The traveler will be able to move from one airport to the hotels or meeting other quite effortlessly and in the in a very simplified manner all of the associated spend shifts into a pre-populated expense report which can be automatically submitted at the end of the trip. This would be by far the most ultimate example of how by using the power of the network to people’s life can be improved.
The motion of contextually aware networks is now fast becoming a reality in the workplace, in the workplace too now. In the field of mechanic, the contextual information is collected about the location, expertise, and also about the supply inventory which can help ensure that her time is maximized.
Proper know how the industrial equipment she maintains will communicate directly with the manufacturer, also providing means of how deploying early warnings about when service is necessary to prevent a breakdown will be communicated. The manufacturer will in this way be able to identify the most conveniently located field mechanic which provides the service, but all of this is possible only if that mechanic has the necessary part and the required expertise to do the work. This mobile experience is a classic example of how the Networked Economy and “Internet of Things” are spectacularly revamping their business processes and also reshaping the business models.
In both these examples much sophistication would be required for delivering on the specified outcome. In both cases, the businesses, the users and devices, are all connected in that single, inbuilt and inherent mobile value chain. Some critical components such as security, data integrity, and privacy are all essential components in eventually delivering an experience which makes the user look and feel simple.
For businesses, the complexity goes a level deeper. For enabling this context-rich experience for the user, the main business related applications such as Point of Sale, finance, human capital management and even procurement these have to be put together and then extended into the network. We are only aware that the dispatched field mechanic has the correct amount of expertise if his or her employee profile from the Human Capital Management system gets verified what she or he does. From what I could gather from the Barcelona experience, these businesses can only connect with the traveler if their point of sale, reservations, as well as social media channels are fully incorporated.
Hence both these results appear quite simple.
If you do get a chance to casually stroll past the 2,000 exhibitors at the Mobile World Congress, mobile is definitely the clear standard, and the unrestrained opportunities it has to offer to create a new world are simply endless. The focus is now more on how to bring the platform, networks and applications together to make “simple” real for every user on any device.