A new release of SAP Hybris Commerce solution has been announced by SAP SE (SAP) today. This has made the businesses simpler by delivering compelling shopping experiences, personalized for each customer. This comprehensive, omnichannel solution simplifies their technology landscape and advances the way both business-to-business (B2B) and business-to-consumer (B2C) companies engage their customers.
Jim Ferolo, vice president of digital and marketing technologies for Maui Jim, a U.S.-based manufacturer of sunglasses said that across multiple platforms SAP Hybris Commerce is providing a rich shopping experience, including mobile that caters to customers across the world and helps in driving sales and in increasing awareness of the brand. He further added that SAP Hybris Commerce helps in updating software and stores customer records, inventory and other information in the ERP system and on-premise CRM solution when customers place online orders by connecting it on the front end with SAP ERP with SAP ERP on the back end.
Several enhancements are included in the new release of SAP Hybris Commerce, including:
SAP Hybris Customer Experience solution - with a new user interface (UI) a redesigned content management system allows marketers in a single business tool to manage content across all channels easily. In the context of the customer as a result, the personalized sites can be created and can be experienced more intuitively than ever before.
New promotions engine - easy to extend and flexible, the business users with this new feature can create and deploy dynamic promotions on the fly without the involvement of IT, in their hands directly they are putting full control over promotions.
Customer support - all the capabilities customer service are included in the new back-office UI and exceptional service and sales support across all touch points should be provided by the sales agents.
Enhanced back-office - with new validation capabilities and widgets the back-office framework has been enhanced to build customized applications and business tools and to make it easier and quicker.
Brian Walker, chief strategy officer, SAP Hybris said that the ability to deliver exceptional digital experiences and Omnichannel commerce are more important than ever. He further stated that with this latest release of SAP Hybris Commerce, they are continuously driving forward the industry-leading commerce platform along with customer service solutions that is improved, integrated enterprise customer experience management tools, and a robust, new omnichannel promotions capability. Across both B2B and B2C, the commerce platform has tremendous breadth of capability. To encompass the full front office this extends beyond commerce through the commerce solutions and SAP Hybris suite of customer engagement.
Between commerce and other key pillars of customer engagement which includes sales, service, and marketing, a strategic focus on needed integration has been placed by SAP. In both Gartner’s 2016 Magic Quadrant Report for Digital Commerce and The Forrester Wave: B2B Order Management, Q4 2015 with SAP Hybris recognized as a leader the recent analyst reports have been validated by this strategy as SAP believes in.
To unify customer data and processes, the new release of SAP Hybris Commerce focuses on the need for brands. This helps in bringing other front office applications like customer service, sales, marketing, and billing with commerce together. Through personalization over the next year, 191 percent of marketers are prioritizing improving customer experience according to a recent research. However, this resulted in in inconsistent experiences as they are using an average of 11 siloed channels. The underlying challenges revealed in this research are addressed by the functionality contained in this new release and greater ability to individualize commerce interactions is delivered.
Digital and physical customer interactions are brought together by SAP Hybris Commerce as it provides a single commerce platform across online, mobile, point-of-sale, call center, social media, and print. To deliver exceptional customer experiences regardless of channel this integrated approach makes it simple. Whether on premise, in a private cloud, or through software-as-a-service the solution is also quick to deploy. This is possible because of its single-stack architecture - for enterprise-scale performance, extension and maximum flexibility this architecture has been designed, while a low total cost of ownership is delivered. This comprehensive approach to commerce helps in shortening innovation cycles and helps in keeping pace with the changing demands of today’s empowered customers easily.