Clients of the company can now leverage insights across the enterprise in order to engage with customers in "exciting" and "innovative" ways by selecting the SAP CRM application over competitive CRM offerings, officials from SAP AG say. There are many companies that take advantage of the new CRM application by SAP, according to the company. Using SAP CRM 2007 and the SAP NetWeaver Portal component as a platform, Apotex, the largest Canadian-owned pharmaceutical company provides online value-added services to pharmacists, healthcare professionals and students. Another company, StatoilHydro, has upgraded to SAP CRM 2007 in just three months, going live in May, officials say.
In 2007, eBay (News - Alert) decided to implement a new CRM solution and selected SAP CRM to support its customer interaction center for European markets, company officials say. The company opted for the interaction center and the business intelligence functionalities of the application. Also, RoyalPhilips ( News - Alert) Electronics (Sector Consumer Lifestyle), a provider of healthcare, lighting and consumer lifestyle products, went live on SAP CRM 2007 with a team of sales force automation users in Canada. In March 2007, HSE24 bundled its ‘customer is king’ modernization program, where the company switched the management of customer information and service requests to SAP CRM, according to the company. Now, the customers of the company can access HSE24’s offerings via TV, the HSE24 Web site, telephone, e-mail or print publications, officials say. The company also upgraded its systems immediately and extended the scope of functionality covered by the SAP system. Eastman Chemical, a major producer of chemicals, fibers and plastics has deployed SAP CRM to capture a more robust view of these customer interactions and provide improved support for sales, official say. “Our emphasis is on service and insight into customer relationships,” said Bob Strickler, technical lead for the Interaction Center project from Eastman Chemical. “The interaction center functionality of SAP CRM will quickly and easily enable us to capture interactions and create the 360-degree view of the customer for all account team members. Thanks to the flexibility and scalability of SAP CRM, we plan to complete the deployment to all our CSRs in North America by the end of this year, and finish the global deployment by mid-2009. We could not have embarked on such an ambitious undertaking without the capabilities provided by SAP CRM.”