SAP is a prominent German software which is known worldwide for their enterprise application software services. The company is now all geared up to join hands with Cricket in the upcoming world cup in 2015. The company has partnered with ICC exclusively, and the International cricket board and now aims at promoting the sport as its analytics and cloud partner in the World Cup Series in 2015.
While this may not be the first time when SAP has teamed up with a sport, it was earlier associated with soccer and this new alliance seems to be more interesting than ever before.
ICC plans to reach out to their fans by virtue of the SAP functionality which will enable them to get connected to their fans using the real time digital based information and also keep it users engaged in the matches played using the various statistical data.
SAP (systems, Applications and data processing) also plans on utilizing their large databases which could provide detailed statistical information and make the database more accessible to all the cricket fans spread across the world. The CEO of ICC, David Richardson also stated that the up to date technology being offered by SAP is just apt for cricket. In a sport such as cricket where a huge amount of information required is enormous and lots of numbers are also involved, here the SAP technology will certainly prove quite beneficial.
The partnership between SAP and ICC (International Cricket Council) will be right from the beginning of the tournament till the very end and the company intends using its SAP HANA platform to give insights about the live matches which will be showcased across the various network of ICC websites.
SAP plans to provide an enriching experience to all the viewers watching these series along with statistics, real time data coupled with performance analysis. All these will for sure make the viewer get a better understanding of the game and make the experience more packed with action. The company aims at using their friendly solutions and by virtue of these solutions aims at bringing the fans much closer to the action on the field and keeps them up to date about the matches.
The cloud based services being used by SAP will also entail the entire match data which will used in the flagship ODI event. What is more interesting is that all of this information will be available for the viewers and the cricket fans as it will be available publicly over the next few months. The data will enable the fans to analyze the performance of each and every player and understand the performances as well.
Robert Enslin, the member of the Executive Board of SAP SE and the President of SAP Global Customer Operations stated that SAP is very excited to partner with ICC and is looking forward to enhancing the real-time analytics and providing statistics to the numerous cricket fans during the ICC Cricket World Cup 2015 Finals.
The partnership between ICC and SAP is an exemplary example of how companies and even sports leagues, players, and even teams can work more proficiently and effectively use the latest technology to their benefit.