Full form or SEO stands for (Search Engine Optimization). SEO has become a very popular methodology that is used for improving the traffic of a website when it is searched in a search engine. It is based on many factors that are used to ultimately increase the visibility of the side. A website with high visibility will rank higher in the search results when a user looks for a certain kind of information.
SEO is basically aimed at increasing the quantity and quality of the traffic of a website when some information is searched organically. It is used to target different search results such as image, video, academic search, text, product search, and searches based on any particular industry. When a user searches for information in Google, SEO gets into action by determining whether the website is easily accessible, has words that the people are using to look for information and is of high quality.
There are many factors that make a website visible to the user. Important SEO ranking factors are as follows:
There are other factors such as social signals where the content is shared more on different social media platforms and it positively affects the search rankings. For targeting locals customers, authentic business information such as name, address and phone number is important.
Every Search Optimization Strategy is divided into two types – On Page SEO and Off Page SEO. Both are equally important for a successful SEO campaign.
On-Page SEO deals with the act of tweaking different sections for the website that can affect the search engine rankings. Some of the most important sections that website owners optimize are:
Good on page SEO make the crawlability of the site better and makes it easy to index the site by the search engines.
Off Page, SEO is aimed at improving the domain authority by obtaining links from other websites. It involves the actions taken externally that affect the website ranking within the search engines. This is achieved when other sites, notable personalities, and platforms promote the website and vouch for the quality of the content.
Some of the most popular ways to develop links to the website are:
The steps that are taken by search engines are:
White Hat SEO involves any action that improves the website search ranking and the quality of the website while staying within the rules of the search engine. Examples of this technique are as follows:
White hat techniques are important to be verified by the advanced algorithms developed by Google. Failure to implement best practices will result in banning of the site. Such a scenario will lead to a significant drop in the site’s popularity and traffic.
Black Hat SEO refers to the use of aggressive practices to gain higher site traffic and page rankings. The most popular tactics include:
Engaging in these practices will result in permanent banning for Google and other search engines.
The main aim of all the SEO techniques discussed above is to generate more traffic to the site and make it appear among the first five search results. While a combination of both On Page and Off Page SEO is important, they must follow the search engines terms and conditions.