Register Login

Digital Marketing Interview Questions and Answers

Updated Apr 17, 2019

What is digital marketing?

Digital marketing is the process of promoting the goods and services of a company to the potential customers through digital medium usually through the internet.

These practices are targeted at the customers through different methods like display advertising, email marketing, social media management, affiliate marketing and content marketing.

What is a digital marketing strategy?

A digital marketing strategy can be defined as the different strategies that are undertaken to successfully achieve the company’s objectives of launching a marketing campaign. The marketing channels can be online, paid, or owned media that are focused on a specific business agenda.

What are the advantages of digital marketing over Traditional Marketing?

The advantages of digital marketing over Traditional Marketing are:

  • It is cheaper than traditional marketing strategies as using social media and email marketing the campaigns can be launched without spending much.
  • Real-time results can be obtained through digital channels like websites by understanding the number of visitors, conversion rates, bounce rates, active users, and their comments.
  • Customers can be targeted around the world very quickly.
  • Better publicity is achieved through target marketing.
  • Enhances brand development.

What are the three major forms of digital direct marketing? 

The three major forms of digital direct marketing are:

  • Email
  • Web
  • Mobile

What is SEO in digital marketing?

SEO (Search Engine Optimisation) is one of the most cost-effective digital marketing techniques that help customers find the services offered by a business faster while searching online. It makes the company website easy to locate on the first few pages of the search results.

The page rank is improved through a specific combination of keywords.

What is On Page and Off Page SEO in digital marketing?

On-page, SEO refers to the different steps taken within a company’s website to increase the traffic and enhance the position in the search rankings. The different factors of this strategy include keywords, meta description, alternative text, etc.

Off-page SEO are the factors that increase the traffic of the website outside the main web page like backlinks, social media promotion, online quizzes, domain authority, etc.

What is Sitemap in SEO?

Every website has a site map that is an XML file containing every individual page in the site. This is used by search engines for crawling the website and navigating through the different sections that help users to locate information more quickly during the search.

After the pages are indexed on the Sitemap, the search engines use them to rank them during queries.

What is a Schema in SEO?

Schema is a markup data that is added to a website to enhance the description of the site. It defines actions, relationships, and entities on the internet.

Search engines use this to understand web content better and provide more accurate user search results.

What is SMM in digital marketing?

SMM (Social Media Marketing) is the process of marketing goods and services to customers through social media channels like Facebook, Twitter, and Instagram. The products are marketed through digital advertisements, engaging videos and written content.

The users can share their views based on their experiences while using the products, which can be further used to improve the quality of services.

What is a Lead Generation in Digital Marketing?

Lead generation is the process of capturing the interest of the customers through digital marketing strategies to convert them into potential buyers. Through online advertisements, pop-ups in websites, social media promotional ads, SMS marketing, and email marketing the customers are targeted.

What is PPC in Digital Marketing?

PPC stands for (Pay Per Click) where the advertisers pay an amount to the users who click on their ads. It is basically a method of bringing more visitors to the sites by paying them.

When the user clicks on the ads, they are directed to the website. The search engines pay advertisers to target the customers through PPC ads. Google Ads is the most popular PPC advertising strategy across the globe.

Mention some important digital marketing tool to use?

Some important digital marketing tools to use are:

  • Facebook Audience Insights
  • Google Trends
  • Google Adwords
  • SimilarWeb
  • Facebook Ads
  • Bing Ads
  • Webris
  • Slack

What are the keywords in Digital Marketing?   

Keywords are single or multiple sets of words which are used by users to make search queries on the internet. The websites have to be optimized for having better keywords that will improve their rankings on the search results. A site having high keyword relevance will have better SERP rankings and lower bounce rates.

How to analyze PPC campaign?

The steps to analyze a PPC campaign are:

  • Looking at the long-term benefits it can provide.
  • Measuring the campaign results against the targets like brand development or sales.
  • Analyzing the Click Though Good CTR projects that the users have found the ads useful. This will, in turn, improve your Quality Score and Cost Per Conversion.
  • Studying the Bounce rate. High bounce rates mean that users visited your site but left it without clicking on the ads.

What are the negative keywords in PPC?

In PPC, negative keywords are words that can prevent the ads from showing up in the search results. If a user searches a phrase that contains a negative keyword the ads might not appear.

What is SMO in digital marketing?

SMO (Social Media Optimization) is the process of optimizing the website or social media pages for increasing the user traffic and increase the awareness of the products offered by the company. The website content is optimized or enhanced so that the readers share it across social media channels.

Why SMO is important for business?   

Social Media Optimization is important for any business for the following reasons:

  • Expands the customer pool and makes targeting a niche audience easier.
  • Improves the brand image and online presence of the firm.
  • Increased traffic.
  • Higher lead generation.
  • Better page ranking.

What are the key elements to optimize the conversion rates per PPC?

The key elements are:

  • A headline that is precise and grabs attention.
  • Targeted and high-quality web content.
  • Appealing Call to Action buttons.
  • Useful forms.
  • User-friendly website design.

How to build links in digital marketing?

Links are built in websites through anchor tags in the HTML document. If the website has good content, the other successful platforms may provide backlinks to the newer sites.   

Other Methods to build links are:

  • Guest Blog Posting
  • Article Posting
  • Local Listing
  • Forum Posting