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SAP Cloud for Customer (SAP C4C)

Updated Apr 11, 2024

SAP Cloud for Customer, also known as SAP C4C, stands as a leading modern Customer Relationship Management (CRM) solution offering a range of tools that facilitate customer engagement, streamline sales processes, and enhance service delivery. The cloud plays a significant role in today's competitive market, particularly when deploying CRM solutions like SAP Cloud for Customer (C4C).

Customers and businesses opt for SAP C4C solutions, anticipating more comprehensive, robust, and efficient solutions with prepackaged integration's to SAP ERP and SAP CRM.

This article thrives into the dynamic landscape of modern customer relations with SAP C4C (Cloud for Customer).

What is SAP C4C?.

SAP C4C is a cloud-based solution provided by SAP, designed to effectively manage customer deals, services, and marketing activities. Essentially, it is a CRM system in the cloud focused on enhancing customer satisfaction through efficient management of customer interactions.

SAP C4C empowers companies to deliver a seamless and consistent customer experience across different touch-points and interactions.

Features and Capabilities of SAP C4C:

The following are the key features and capabilities of SAP C4C:

  • Unified Customer Engagement: 
    This platform offers a seamless experience for both businesses and their customers, encompassing sales, service, and marketing operations within a unified cloud-based platform.
  • Widespread middleware: 
    SAP C4C connectors are renowned for their compatibility with widely-used middleware such as Informatica, Dell Boomi for cloud integration, MuleSoft, and others.
  • Strategic Marketing:
     SAP C4C's Marketing Cloud enables organizations to certify their marketing strategies, conduct targeted and impactful campaigns, develop leads, analyze marketing performance, and tailor campaigns for maximum effectiveness.
  • Sales Excellence:
    With the Sales Cloud component of SAP C4C, companies can optimize their sales journey. It provides sales teams with the necessary tools for success in today's competitive markets, covering lead generation, opportunity management, forecasting, and analytics
  • Flexibility and Scalability:
    SAP C4C offers flexibility and scalability, catering to the diverse requirements of industries and businesses.
  • Analytics and Insights:
    SAP C4C provides robust analytics and reporting capabilities, offering valuable insights into customer demands, sales performance, and service metrics. These insights empower companies to make data-driven decisions and continuously refine their customer engagement techniques.

Architecture of SAP C4C

SAP Cloud for Customer (SAP C4C) follows a cloud-based architecture, utilizing SAP's cloud infrastructure and services. The SAP C4C architecture is based on a multi-tenant system, where businesses using SAP C4C and the Integration component share resources with multiple customers. However, customers have the option to purchase a private edition for an additional cost that includes a single-tenant model exclusively for their use.

Users can seamlessly integrate the SAP C4C solution with SAP ERP and CRM on-premise solutions. There are two ways of integration in SAP C4C:

SAP Process Integration PI/PO:

SAP Process Integration (PI) and SAP Process Orchestration (PO) are middleware solutions developed by SAP. They streamline the integration of various systems and applications within an organization's landscape, primarily focusing on on-premise systems.

SAP HANA Cloud Integration HCI:

It is a cloud-based integration platform provided by SAP, streamlining the seamless integration of myriad systems, applications, and data sources across an organization's landscape. HCI facilitates organizations to connect on-premises and cloud-based applications, enabling efficient data exchange and business process orchestration. It is primarily used for cloud-to-cloud integration.

Furthermore, integration of SAP C4C with CRM on-premise can be achieved based on the following steps:

  • The company's master data governance rules,
  • Whether the functionality is to be on the cloud or the field,
  • Customization level,
  • Sales organization structure, etc.

How to access the SAP C4C application?

Access to SAP Cloud for Customer (C4C) is typically granted through a web-based application. It allows users to log in and interact with the system. Here are general steps on how users can access SAP C4C:

Step 1: We will use a URL such as "," along with  a username and password.

Step 2: C4C provides a unique tenant ID of 6 digits XXXXXX on every purchase of a tenant from SAP. If a customer purchases four tenants, they will get four unique tenant IDs.

Step 3: The URL might look like "" The client from SAP assigns the six-digit number as the ID to the tenant space procedure.

Step 4: Choose an appropriate web browser, such as Google Chrome, Microsoft Edge, Mozilla Firefox, or Safari, and launch it on your computer or mobile device. These browsers are commonly used and are typically supported

Step 5: Access the SAP C4C URL: Enter the URL for the organization's SAP C4C instance in the web browser's address bar. The browser will then direct users to the login page, where they can input the following login credentials:

  • User ID
  • Password
  • Language

Step 6: Enter User Credentials: Input the username and password provided by the organization's IT administrator on the login page. Some companies may also use single sign-on (SSO) solutions for seamless authentication.

Step 7: After logging into the SAP C4C, the system offers these two variants for the front-end user interface.

  • HTML variant
  • Silver light Variant

Step 8: On the screen, you will notice links in the right-most corner, which are system links and work centers such as CUSTOMER, ACTIVITIES, PEOPLE, FEED, SALES, etc. Each work center contains various views, referred to as work center views. The navigation buttons are located on the extreme left side, while the buttons on the right side are referred to as pares

Step 9: Users have the ability to configure work centers and views based on their business role. However, it is not possible to configure the navigation toolbar or the pares

What is the use of SAP C4C?

According to SAP, the experts designed SAP Cloud for Customer (C4C) with a mobile-first approach. Today's sales and service professionals use customer information for convenience and efficiency. This software meets their needs. This SAP solution focuses on ease of use and retrieving more production using the tool. Instead of investing time in entering information, businesses find more efficient and productive way with SAP C4C.

Cloud-Based Flexibility: 

As a cloud-based solution, SAP C4C renders flexibility and scalability. Businesses can access the platform from anywhere with an internet connection. Updates and enhancements are delivered automatically, reducing the burden on IT teams.

Improve Productivity:

Users can access CRM functions on smartphones and tablets, enhancing the productivity of field sales and service teams with on-the-go access to valuable information. This mobile accessibility makes it effortless to access customer data anytime, anywhere, and on any device, supporting mobile access on platforms like iPhone, iPad, and Android.

Compliance and Security:

SAP C4C adheres to industry standards for data security and compliance. It includes capabilities like encryption, access controls, and audit logs. It ensures the security of sensitive customer data.

Integration Capabilities:

SAP C4C supports integration with other SAP solutions and third-party applications enabling businesses to connect various systems seamlessly. It offers built-in integration with SAP CRM, SAP JAM, SAP ERP, and other third-party entities.

Ease of use:

The overall functionality of SAP C4C is user-friendly, with a focus on providing an intuitive interface for users to navigate and complete tasks seamlessly. It is straightforward and easy to use, designed with users' needs in mind.

Advantages of SAP C4C:

SAP C4C offers significant advantages to its customers. These include the following:

Consume less time and money for its development:

Using the SAP C4C can save the users time as it is a standard integration content, executing all the hard work for its users. It includes converging all messages, mappings, and interfaces to different adapters for distinct scenarios. A minimal portion of configuration is all a user ever needs to identify adapters' connection in detail, like permitting their current landscape to sustain the integration, providing a way to essential firewalls, and organizing proxies or reverse proxies whenever required.

Classic SAP C/4 HANA integration as a template:

Marketers can lessen the development duration while integrating a third-party system with the company landscape employing a template C/4 HANA reporting, HR, and marketing means.

Content gets automatically updated in line with each C/4 HANA release

SAP delivers new versions of C/4 HANA in a 3-month intermission. It is a significant advantage for consultants and developers when new content gets released regularly, as it trims project timelines, thus lowering the workload.

SAP C/4 HANA also averts its users from retaining to rebuilding all their interfaces from scratch

Functionalities of C4C:

The following are the essential functionalities of SAP Cloud for Customer:

  • Activity Management: Monitor and log sales-related activities, such as calls and meetings.
  • Marketing Analytics: Track and analyze the effectiveness of marketing efforts.
  • Offline Capabilities: Perform tasks offline and sync data on connectivity restoration.
  • Data Encryption: Ensure the security of sensitive customer data.
  • Product and Catalog Management: Manage product details, pricing, and configurations and create and maintain product catalogs.

Some of the highlighted benefits of SAP C4C are as follows:

  • The operation expenditure cost and operation maintenance give the best benefit to customers using SAP C4C.
  • We can take licenses according to our requirements, increasing it on demand.
  • The vendor manages the SAP C4C solution. The vendor is also responsible for all functional costs and maintenance.
  • This SAP solution authorizes businesses to meet customer demands from anywhere. It includes seven-layer security from cloud service providers.
  • Businesses can access all customer information regardless of the location of that information.


In essence, SAP Cloud for Customer (C4C) reflects a powerful solution. It revolutionizes customer relationship management. It empowers companies and businesses to build a unified and flawless customer experience. This comprehensive article describes the various features, benefits, and functionalities of SAP Cloud for Customers.