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Explain the concept of Business Content in SAP Business Information Warehouse?

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Explain the concept of Business Content in SAP Business Information Warehouse?
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Business content is a set of pre-configured set of roles and task relevant information models based on consistent metadata in the SAP business information warehouse. Business Content provides selected roles within a company with the information they need to carry out their tasks. The information models essentially contain roles, workbooks, queries, InfoSources, InfoCubes, key figures, characteristics, update rules and extractors for SAP R/3, mySAP.com Business Applications and other selected applications.