Customer loyalty is a company's ability to retain satisfied customers. Better customer service and faster issue resolution ensure strong loyalty. Information technology can help companies achieve customer loyalty by providing tools for analyzing customer data to assist in informed decision making, and managing customer relationships from the sales process through to fulfillment and support.
CRM solution providers such as Siebel, Salesforce.com and SalesLogix, help companies achieve customer loyalty by offering services such as advanced analytics and call center management solutions.
A customer loyalty program is based on a simple premise: as a company develops stronger relationships with their best customers, those customers will stay with the company longer and become more profitable.
The focus and proficiency in the work done should be reflected in very strong intellectual properties that are applied to engagements.